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Ambitions for health: a strategic framework for maximising the potential of social marketing and health-related behaviour

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    Department of Health
  • Published date:
    10 July 2008
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Ambitions for Health – a strategic framework for maximising the potential of social marketing and health-related behaviour, is a new framework for action on social marketing and public health.  This builds on the final report of Health Challenge England’s regional roadshow programme published in December 2007.

Ambitions for Health sets out our formal response to the recommendations contained in It's Our Health.  This was an independent report commissioned jointly by the National Consumer Council (NCC) and the Department of Health (DH) as one of the commitments set out in the public health White Paper Choosing Health.  This new action plan provides a clear steer on next steps for social marketing in order to ensure we build on the increasing appetite for its wider adoption throughout public health delivery systems.

This strategic framework sets out how we plan to work together with key leaders in the public health community to embed social marketing principles into health improvement programmes. Its also illustrates the practical tools we are developing to build social marketing competencies and capacity in England. It sets out how we will make sure that all of our policy development and public health interventions are informed by our understanding of what motivates people. In turn, this will enable us to build on our successes and ensure that we become a world leader in promoting health.

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